Webull Brings Crypto Trading Back—Starting with Brazil
Webull is jumping back into cryptocurrency trading after a brief pause. The platform, known mostly for stocks and ETFs, has quietly reintroduced digital asset trading—this time directly on its main app. It’s a shift from last year, when Webull moved crypto to a separate app called Webull Pay.
Back in July 2023, the company stepped away from crypto on its primary platform, at least in most markets. Brazil, interestingly, never had Webull’s crypto services before now. But that’s changing. The country is getting first access to the relaunch, with the U.S. and others expected to follow soon.
Why Brazil First?
Brazil’s a big deal for crypto—maybe the biggest in Latin America. Anthony Denier, Webull’s Group President, called it a “rapidly growing market” and said this move is just the start. He didn’t give exact dates for other countries, but the plan seems to be rolling out gradually over the next few months.
It’s worth noting that Webull isn’t doing this alone. They’ve teamed up with Coinbase to handle the technical side—things like trading execution and custody. That means users in Brazil can buy and sell Bitcoin, Ethereum, and a handful of other coins directly through Webull, with prices updating around the clock.
The Coinbase Connection
The partnership goes deeper than just trading. Webull Pay, the standalone app, is also using Coinbase’s back-end infrastructure for things like staking and stablecoin support. Starting next month, users might earn rewards for holding USDC, though Webull was careful to note these aren’t guaranteed or insured. Rewards could shift depending on market conditions.
This isn’t Webull’s first tie-up with another platform—last year, they integrated TradingView for UK traders. But the Coinbase deal feels bigger, maybe because crypto’s such a volatile space right now.
Still, it’s a cautious return. Webull hasn’t gone all-in with a huge marketing push, at least not yet. Maybe they’re testing the waters in Brazil before committing elsewhere. Or maybe they’re just being careful after last year’s retreat. Either way, it’s a step back into a market that’s hard to ignore, even for traditional brokerages.
And for users? It’s one less app to switch between—assuming they’re in Brazil, anyway. Everyone else will have to wait a bit longer.
